Last May, at the time of the acquisition, I already said that CompuTrabajo was a very promising project. Our main goal at that moment was to completely renew all the sites and to make their traffic grow. With the data of January of Comscore* it’s time to make a first analysis.
If we compare the figures of January 2014 versus January 2015, CompuTrabajo has grown 33% in visits and the page views have doubled, reaching over half a billion. CompuTrabajo also has 500.000 job offers and is currently leading in more than 10 countries in Latin America. All this with a very small team.
CompuTrabajo + InfoJobs Brazil, leaders in job sites in Latin America
With these figures and those of InfoJobs Brazil**, Redarbor, after one and a half years of existence, becomes the leader in the job sites in Latin America and is in all measurements above the competitors: Seek, Indeed, Navent or Axel Springer, according to Comscore*.
Redarbor’s sites (CompuTrabajo + InfoJobs.com.br) exceeded by 22% the unique users of its nearest competitor. They reached 65% more in visits than the Australian group, Seek. Redarbor multiplied by 3.5 the number of page views of the group Seek and by 4.5 those of Navent. In average session duration Redarbor also doubles the total minutes of users who use the site compared to the second group.
The user’s satisfaction reinforces us as leaders
During this year, Redarbor has undertaken a major transformation of CompuTrabajo’s websites, both in terms of design and functionality, focused 100% on users and companies. The high number of page views per user, the frequently repeated visits and the more than 30,000 new daily CVs establish a high level of user satisfaction, which is what really reinforces us as leaders.
InfoJobs the most used website in Brazil
In addition to the global data, in the last two years, InfoJobs Brazil has become the most used job site in Brazil. The web has over 12 million registered candidates and 19 million monthly visits. On top of this, users browse in total each month 75 million minutes, 44% more than Catho.com.br, its closest competitor.
I would like to thank the team of CompuTrabajo and InfoJobs Brazil. With conviction, hard work and a great team you can do great things. Thanks!
* Sources: Comparative data for market shares based on Comscore. Absolute data based on Xiti.
**InfoJobs in Brazil is a joint venture between Schibsted, who owns 76% of shares, and Redarbor partners, who have 24% and management control.